We’re in 2014, I think at this point it’s pretty obvious to everyone how important it is to be online and have your information readily available if you hope to be able to speak to your fan base and create new fans. As we know, the digital space offers a copious amount of touch points for you to be able to do so. Between Facebook, Twitter, Instagram, YouTube, Vine, Google+, Tumblr… (the list goes on), it can be difficult to keep up with them all and the majority of artists choose the platforms that are best suited to their target demographic or personalities and stick to those. However, it’s important to understand what your footprint is in the digital landscape overall. Why, you ask? Well, did you know that iTunes pulls all of their biographical information on artists from allmusic.com? Did you know that an artist’s Myspace and Google+ pages generally rank in the top 5 when searching via Google?
An online audit essentially gives you a snapshot of how and where you’re being portrayed on the internet; which platforms you’re using regularly, which you have information available on but don’t generally use and which platforms you don’t currently exist on. This is a simple way to let you know what needs to be updated so you can refresh your online presence and make sure you have not missed any opportunities to communicate with and create new fans. And hey, if you don’t have the time and/or energy to pull one together, no worries, just give us a shout at eEK! HQ and we can help get you sorted and on your way.